Have you lately spoken to a marketing specialist of repute, and did the person say something about consumer habits, do you remember any of that? Well, you heard it right, consumer behaviour and their habits have undergone a sea change in the past five years or so.
A Wide Range
Talking of the media market, it has come across as quite fractured, all of us are consuming information bigtime and that too from a wide range of places. As things stand we consume information not just from traditional media, but from social media as well, it would not be an exaggeration to say that social media and traditional media have coalesced together to form a symbiotic ecosystem that benefits all concerned.
Seeking Attention
Do you think sourcing candidates in such an environment is going to be a cakewalk, on the contrary, just seeking and gaining their attention is a tall order, so much so, it takes real sourcing skills, simply in order to be successful.
Interpret and Influence
These days sourcers must be capable of leveraging the power of social media, the way forward is to be able to interpret, use and thus influence critical data application from various channels on the internet that are used for sourcing, social media included.
Multiple Channels
One must be adept at using technology and harness it to open up multiple channels to be able to hold dialogues simultaneously, this in itself signals quick adaptation of technology in the ever-changing tech landscape, being quick with the current technology is an added advantage.
The Right Candidate Fit
The ability to arrive at really swift decisions about potential candidates is the hallmark of a great sourcer, they happen to be highly analytical by nature and are able to determine the right candidate fit by basing their decision on multiple evidence sets and chunks of data.
Proactively Aggressive
They might conduct a technical interview answer round, and assess the response, or lay threadbare a video round. Most important of all, they are proactively aggressive. Simply by advertising a job and then endlessly waiting for the response cannot guarantee anything worth the while. This is simply not a reliable approach as far as getting closer to recruiting success is concerned.
Specialised Skills
More and more companies are on the cusp of globalizing and are on the lookout for specialized skills. In such a scenario the role of the recruiter becomes all the more important, they need not just be spending their time interviewing candidates, rather employ it judiciously in sourcing awesome candidates.
Final Thoughts
Given the complex work environment that we find ourselves in today, where multiple targets and multiple stakeholders rule the roost. Hiring and training people with really strong work ethics, who are extremely productive and come with a repertoire of commendable engagement skills, have the gravitas of performing consistently at the highest levels of efficiency is called for, exploring all possible options including free jobs posting is the need of the hour.
