Roles and Responsibilities of a Product Designer
Creating a new product is the task of a product designer. So, what does a product designer do? A product designer uses his/her design skills and knowledge to innovate the existing product in a way that even if the use of the product remains the same for long, still it gets more enhanced and attractive. This not only increases the value of any product but also adds the new users of the same. A product designer works, looks and improves the existing product at much lower cost. He/She may also be responsible for creating or designing altogether a new product in the market. A product designer is expected to have great knowledge in technical aspects along with a creative sense and hands-on approach.
Designer of a product should posses commercial, visual and spatial awareness about the industrial processes, the technologies as well as standards. In the educational aspect, a product designer should also be computer literate and should possess 3D conceptual ability and also be skilled in CAD. These requirements for this profile are searched by recruiters to fulfil organizations’ requirements. A candidate who wants to enter into product designing field must have a deep understanding of industrial design and an expertise in the related tools and techniques, which help him to translate his vision into the product.
Product designer in a business keeps a customer in his/her prime focus. People-oriented thinking creates incredible designs that get long-term applauds. A goal or objective of a designer should always be providing solution to the people who are going to or are already using his product. Here, let us take an example to simplify the role of a product designer which is applicable for any and every industry. When we look at the structure of banana, it is always ready to use, easy to carry anywhere and not fussy or messy since it has a protective peel and whenever you want it is ready to get eaten and is healthy too. No extra and outside tools needed for its use and no need to wash. This means you don’t need to do anything really, just peel the banana and eat. Banana has an impeccable design and a product designer should always aim at designing a banana kind of product, that is always easy to be used, good in looks with protection and not messy.
