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Have you lately spoken to a marketing specialist of repute, and did the person say something about consumer habits, do you remember any of that? Well, you heard it right, consumer behaviour and their habits have undergone a sea change in the past five years or so. A Wide Range Talking of the media market, it has come across as quite fractured, all of us are consuming information bigtime and that too from a wide range of places. As things stand we consume information not just from traditional media, but from social media as well, it would not be an ...

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What crosses your mind whenever you happen to come across the word web, do you relate it to a spider web or a cobweb, well what are the other interpretations and connotations of this word? For some the web happens to be an excellent medium of self-expression, then there are still others for whom censorship must reign supreme and they are all game for stringent checks and balances. The Horse’s Mouth Let us hear it straight from the horse’s mouth, by no stretch of imagination is it a web of lies, as is sometimes made out to be, on the ...

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